Designing for the fashion tech experience


Designing for the fashion-tech experience

One of the emerging market places in Indian e-commerce sector is e-fashion, According to Google India Research, by 2021 India is expected to generate $100 billion online retail revenue out of which $35 billion will be through fashion e-commerce. And on top of the e-fashion players in the country is Myntra with ~80% market capitalisation.

When it comes to Myntra, fashion and tech are two pillars of the core experience. The product experience is thus clean and minimal with multiple tech innovation behind it.

I got the chance to work on various products/features at Myntra such as consumer facing core projects, Exploratory projects on AR/VR, Native to web/react based features, Internal partner facing apps, offline customer based experiences.

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