A proximity based social networking platform for the Millennials
Personal Project 2016 | IIT Guwahati
Meetnie is a proximity based social networking platform. It will help you to better manage domestic/household works & facilitates faces to face interaction with the neighbourhood. Meetnei will act as a platform for social planning, sharing, caring and managing.
Too little time, too much to do. These phrases are so often heard and reflect the daily lives of our new generation society. We’re all in the constant move, from jobs, social gathering, appointments with doctors to law consultants, family, relationships, and the list goes on. The busy life, intact with culture and individuals within. These busy schedules turned us from social beings to virtual beings – changing us from interacting face to face to interact on digital virtual mediums. Many of the Indian urban individuals are being disconnected from their neighbourhood similar to what happened in US, Europe and other developed countries. At least to some extent, social networking platforms like Facebook, WhatsApp, Twitter, Instagram, etc. have changed their perspective and lead to live a life with virtual world of friends.
I have got interesting insights on how the user – neighbour relationship change according to their living space. Urban society is now constrained to their office and room. Balance between personal – work life are somehow managed but social life is getting decayed or locked in virtual world of friends.
I have mapped out all the data points from the user research into 7 different aspects- Principles, believes, trends, observations, ideas, states & developments.
I have decided to focus on social wellness, daily activities & communities. Extracted out points from all the 7 aspects of the research.
One of the idea that struck me was bridging digital media and users daily chores. A solution which is closely related to a users day to day activities and help them facilitate their daily chores. A hook that keep them engaged and support them.
Solution to this problem was not so simple, there have been multiple ideas floating in my mind. Deciding the feature list was a really tough job as the problem statement was broad. Finally with some online research I have decided to make an integrated App with some social and utility aspects. Later, I have created high fidelity prototype for validating the concepts.
Detailed wireframes was the first step towards crafting the solution. Here is the glance at the hub & spoke model based navigation that I have tested.
Have a look at the final solution after the concept validation and usability improvements.